JOSIE MARAN GLOBAL HOLIDAY 2018 CAMPAIGN

This holiday season, we’re inspired by everyday women who uplift those around them with strength and grace. We're proud to support and empower women through products that reflect those same values. Our Argan Oil is sourced from trusted cooperatives led by Berber women, who hand-shell each nut with care. These co-ops honor tradition while creating real opportunities through education and financial independence. It’s a reminder that when women support women, incredible things happen. We are better together.

“Better Together” really resonated at Sephora. It captured a positive, uplifting message while also cleverly nodding to how well the two products work in harmony.

In response to the devastating California wildfires, we made a swift and purposeful decision to support the California Fire Foundation. The initiative directly aided first responders and families in need. Seamlessly woven into our holiday campaign, this pivot reflected our brand’s deeper commitment to compassion, community, and action.

Our QVC customers resonated deeply with the messaging and design. The packaging alone spoke volumes. Gifting our holiday kits became a way to spread love, positivity, and care.

Lead Design & Messaging: Wai Lam, Creative Director: Tom Koh, Digital Art Director: Jessica Humpay, Photography: Yayo ahumada