Art Director / Graphic Designer / Illustrator
FF-Coffee_Thumbnail.gif

Further Food Label & Brand Design System

FURTHER FOOD LABEL & BRAND DESIGN SYSTEMS

Further Food is a growing wellness brand rooted in Eastern traditions and backed by modern science. Sold online and at retailers like Amazon and Costco, their high quality products had built trust, but the brand lagged behind. With no creative lead or cohesive system in place, I stepped in to overhaul the packaging and elevate the brand from mom-and-pop to polished and professional.

Art Direction & Lead Designer: Wai Lam, Photography: Talia Dinwiddie